A rack card is a double sided, single sheet, type of brochure.
You’ve no doubt seen them at hotels, advertising nearby tourist attractions.
A rack card is a document used for commercial advertising, frequently in convenience stores, hotels, landmarks, restaurants, rest areas and other locations that enjoy significant foot traffic.
Make sure your rack card stands out with eye-catching graphics and a bold headline or offer, especially if your card will be placed in a rack with hundreds of other cards.
Make sure to distribute your rack cards far and wide to reach as many potential customers as possible. Place them in high traffic locations where they are sure to be seen and taken. Ideal locations for travel related businesses are visitor centers, chambers of commerce, convention centers, hotel lobbies, restaurants, and rest stops.