A Flier, is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place or through the mail.
Flyers are a cheap way to get info out to a large number of people.
This type of marketing piece is called a throw-away, because they’re handed out or hung in public places with the expectation that some of them will only get a passing glance before being thrown away. They are poorly printed on low quality paper and might be used to promote a night club or pizza restaurant.
If you’re going to hang up your flyer, you’ll only print on one side. If you’re going to be handing out your flyer, you can print info on both sides.
The purpose of a flyer is to offer a small amount of information for a limited time at low manufacturing costs.
Fliers may be used by individuals, businesses, or organizations to promote a good or service, persuade or send a social, religious, or political message, advertise an event such as a music concert, nightclub appearance, festival, or political rally.